MSP Valuation Tool

What is your MSP worth today?

Get an instant directional valuation based on 2024-2026 lower/mid-market MSP comps. Used by MSP CEOs, M&A advisors, and PE buyers to benchmark value and identify the levers that move the multiple.

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MSP Valuation Estimator
MSP Valuation · By Anapto

What is your MSP worth today?

Enter financials and adjust the quality drivers. Size anchors the base EBITDA multiple; each driver pushes it up or down based on 2024–2026 lower/mid-market MSP comps.

1
Financials
Trailing twelve months. EBITDA should be fully adjusted. Normalize owner comp and remove one-time items.
2
Revenue Quality
Predictability, stickiness, and trajectory of the revenue base.
% Recurring Revenue (MRR) 75%
Share of revenue from managed-services agreements. Higher = more predictable and more valuable to acquirers.
YoY Revenue Growth +10%
Trailing 12-month revenue vs. prior year. Negative values indicate decline.
Gross Revenue Retention 92%
% of prior-year revenue retained, before upsell. Below 85% is a material concern; 95%+ is excellent.
Contract Strength Annual
Typical contract length and auto-renewal terms across the client base.
3
Profitability & Concentration
Margin quality and customer-base diversification.
Services Gross Margin 55%
Revenue minus direct service-delivery cost (tech labor, tools, pass-through). 50–60% is typical; 65%+ is strong.
Top 2 Clients % of Revenue 12%
Top 2 clients combined as % of revenue. Rule of thumb: no single client over 20%, no two combined over 30%. Above 30% signals concentration risk.
Top Industry % of Revenue 35%
Largest vertical served. Either broadly diversified or a clear specialist commands a better multiple than the muddled middle.
4
Operational Maturity
How well the business runs without the owner, and how ready it is for diligence.
Owner Dependency Moderate
How critical is the owner to daily operations, sales, and key relationships? Lower dependency = easier transition = higher multiple.
Team & Process Maturity Standard
Documented SOPs, org chart clarity, service delivery consistency, accountability rhythms (EOS, Traction, etc.).
Tech Stack Modernity Standard
RMM/PSA consolidation, automation, tooling hygiene. Legacy or fragmented stacks create integration risk for acquirers.
Cybersecurity / Compliance Posture Basic
Internal security stack, certifications (SOC 2, CIS, HIPAA), and clean incident history. Increasingly table-stakes in diligence.
Enterprise Value : Mid
$3.85M
Market midpoint. Expected outcome.
Adjusted EBITDA $700K
Base Multiple (size anchor) 4.50x
Net Quality Adjustment +1.50x
Final Multiple 6.00x
Quality Score 68 / 100
At RiskAverageBest in Class
Adjustment Breakdown